We are launching a new digital portfolio. We need a "brand" name and an URL for that. We are not brand experts, but we need to have a result.

The process:

• Collect all the ideas
• Check what complies with company regulations and what not
• Discuss in a larger round what is good and not so good
• One or two persons refine the list
• Setup a new meeting to conclude

The base question is: what should the ("brand") name represent? So far the discussion is about about: what is being sold and who is selling it.