Launch date is close, everybody concentrates on delivering the first version of a digital portfolio + portal + website.

This focus is full of energy, pushing people's performance and engagement. And decisions are focused in view of the launch.

Questions about long term effects of current decisions and approaches are considered backlog.

But maintenance is hard, often boring and still needs resources. We should be mindful of this.

We are launching a new digital portfolio. We need a "brand" name and an URL for that. We are not brand experts, but we need to have a result.

The process:

• Collect all the ideas
• Check what complies with company regulations and what not
• Discuss in a larger round what is good and not so good
• One or two persons refine the list
• Setup a new meeting to conclude

The base question is: what should the ("brand") name represent? So far the discussion is about about: what is being sold and who is selling it.

I am too lazy to google what "digital services" are.

Everybody has its own (strong) opinion on what a digital service is and especially what it is not. Probably the word "service" makes it difficult, but I don't know.

From my perspective "digital services" can be a lot of things which are exposed via a website or portal:

• APIs to whatever kind of service
• services which are managed via a portal not APIs
• ticketing
• storage for documents like bills, contracts
• documentation
• SaaS like services: CRM, billing, invoicing
• and probably much more

Anyway I do not bother too much with such a definition, as long as the stuff is exposed via a website or portal. And this will be decided case by case. A discussion over it is too much of a semantic discussion for me.